Leaflets against helicopters landing pad

A planned parking area for helicopters at Rettelloh dissolves in advance of excitement. Mayor Dorr remains calm.

Many Freystädter community citizens had it in the past few days in the mailbox: a leaflet signed by Dr. Rudolf Kleinöder the planned heliport in Rettelloh. Because on Thursday by 15 clock-site visit to the city councils in the local industrial estate – and he wants not only this, but also many people come.

The reason: He fears that the noise pollution ‘leading to frequent complaints and grievances “will – especially in Thun village and settlement in Frey city. The writes Kleinöder in a press release. He also suspect that not only a helicopter could be accommodated on the landing pad – but possibly even a flying school. And he feared for the safety of the ultralight aviators in special field as well as effects on animals and nature.

About 500 leaflets were he and many helpers distributed, he explains in an interview with the daily paper: “And I have helped many people.” He had also spoken to many citizens here and which confirmed him in his opinion: “The terrain is oversized for only a helicopter. It is much too large. “And that is also the reason why he presumed that a flight school was planned there actually.

Frey’s mayor Alexander Dorr remains optimistic, however. “I’m assuming that Mr. Iberler did not lie to the City Council and abides by what he has presented there,” Werner Iberler, who had made the request, be at liberty city no stranger , myself live there and have pretty much gone from his statements. That there is a “broad protest movement” as written by Kleinöder, Dorr could not say, “I have been approached by individuals would be.” Every city council should make themselves objectively an image at the on-site visit. Finally, the project was only a “relocation” – from Dippenricht by Frey city.

Werner also Iberler even defends himself against the allegations small Öders: “This is not right. There only a start and landing per day are planned – but certainly no training flights”.

Successful distribution of flyers: places and intended target

When advertising flyers distribution operation is launched, we often think of their content and presentation, where they will be distributed. But a detail often tends to be overlooked (yet it is important!): respect for the rules, such as the mandatory information. Indeed, they are essential when the flyer concerns a trade promotion (as it relates to a product or activity).

The first obligations relate to the printer: advertising flyers absolutely must specify the name and address. If the recipient of advertising prints his own flyers, marked “Printed by us” should appear. Concerning natural and legal persons registered, some personal imprint must be indicated as the registration number in the trade register (RCS), and the name of the locality where remains the graft (or where was awarded SIREN). Latest entries that apply to the printer: its name, its head office, and for a corporation, its corporate form and the amount of its share capital.

Other mandatory information shall also be displayed, but only in some cases, especially when advertising flyers promoting specific products, such as processed foods. With the aim of raising awareness and nutrition education, health-related information must thus be specified on the leaflet, based on its advertising nature, such as “For your health, avoid snacking” or “For your health, practice physical activity”.

Moreover, besides these terms in each case, it is imperative that we find on all advertising flyers: “Do not throw on the public highway.” Finally, a precaution absolutely: contact the concerned town hall because the rights and obligations outside an in-store, vary each!

How to create an effective flyer?

It tells you about flyer, street marketing, in fact the technique is not new, trade unionists and political use it for a long time: it is to be on the way to your prospects and give them the document appropriate.

The street marketing is to touch people in their daily life: on the street, their school, the subway? This is a hyper-focused and close communication, it may be particularly effective. Yet creating the handout from hand to hand is not as simple as it seems. Today we give the name flyer advertising this document.

What is the goal sought by your leaflet?

This is an advertising leaflet, except perhaps that special attention has been paid to its appearance. It should define the marketing problem to which the flyer must respond. First, what is your goal: do you create flow for your new store or invite to a party? By refining the goal at the end you will measure the success of the operation.
You will have to determine your target, if the flyer is designed for managers, employees or students, it will not be designed in the same way, your message will have to adapt but your offer will be different.

You will think the context, location or time of distribution. For example, if the distribution is made to executives in the district of La Défense, a reference can be thought of in terms of the message or graphics with the pattern of La Grande Arche.

Finally your criteria for success. You are investing in the operation: graphic design, writing, printing and distribution represents a cost to each step. It is therefore necessary to relate these costs with a goal. For example, if you want to attract passersby to a new store, the criterion will be the number of visits prompted by the operation.

Calculate the budget report and given image

Determine the budget you want to spend on the production of this brochure, as well as its distribution. Then consider the message to communicate, people who receive your document does give him a few moments, the key must be obvious. This moment is decisive: either they throw the flyer came in the first bin, or they put it in a pocket or bag?

Remember to insert the practical information that will help them find you. It is good practice to play on the vices, humans: lust, avarice (promotion), pride, Graphic design draws and it reinforces the message. Depending on the typographic choice, you will evoke very different worlds. Printing will complement these choices: and white or color, matt or glossy paper? This is decided according to marketing problems, target and your budget.